As always, it will take place on Labor-Day Sunday, September 1, 2024, under the trees on the eastern shore of the Mississippi River at the Alma Beach and Recreation Area. Located on the Great River Road between majestic bluffs and the Mississippi River. The historic City of Alma Wisconsin has hosted the Festival since its beginnings. The Festival is free and open to the public. Parking is available on site. Artist & food booths will once-again dot the riverside park. Face painting and crafts entertain children, along with the beach and playground equipment. Join us for another fun afternoon of entertainment, shopping, eating and relaxation.

Music is held under the big tent. Picnic table seating is available, but we encourage you to bring your own lawn chairs. Alcohol is permitted, but not sold at the festival.

Are you an artist wishing to have a booth at the Festival? Are you a food vendor wishing to have a booth at the Festival? Interested in supporting our event? Find all Festival Forms on our website.

The Alma Chamber of Commerce Visitor Center is located in the Wings Over Alma Building on Main Street. Let us know if you have any questions or comments. We are happy to provide more details. Please email us 24/7 or call us to learn more.